The modern globalised society has resulted in the inundation of customers with emails, digital advertisements and SMS messages. There is little concentration, little trust, and less engagement, which is as hard to win as ever. Sending a message is no longer sufficient, brands need to establish real activities through two-way conversations which are personal, safe and carefree. It is at this point that RCS for Business comes in as a game-changer.
RCS (Rich Communication Services) Business RCS is redefining the mobile customer engagement by making the traditional text messages to be interactive, rich and branded and all that can be created within the native messaging app of the customer. RCS facilitates the brands to shine, create trust, and achieve actual results with its advanced features such as rich media, interactive buttons, read receipts, and verified business profiles.
The five ideas below are the strengths of how RCS for Business changes customer interaction and improves your communication plan.
1. Captivate Customers with Rich Media and Visual Storytelling
Messages that are made in plain text find it hard to compete with a visually driven online world. RCS Business Messaging is a mobile technology that enables a brand to go much deeper than just plain text and send immersive content straight to the phone.
What is unique about RCS messaging?
- Pictures and GIFs of high quality.
- Demo and explainer videos of the product.
- PDFs, brochures, and manuals
- Audio clips and promotional content
You do not need to explain what a product is like; you can demonstrate it. As a case in point, a retail brand is able to share a carousel of new entries almost instantly, whereas a service provider can provide a step-by-step video tutorial right in the text exchanged.
Rich media not only attracts attention but also comprehension, memory, and action, thus making RCS Messaging Service much more efficient than SMS
2. Transform Messages into Interactive Messaging Conversations.
The level of engagement will go very high when the customers are able to interact rather than just read. RCS Business allows two-way, dynamic conversations in interactive formats, leading customers towards action.
Key interactive features include:
Rich Cards
Individual, visually formatted messages with images, text and call-to-action buttons.
Carousels
Horizontally swiping cards that can display many products or services in a single message - ideal in catalogues, offers or recommendations.
Suggested Replies & Actions
Such ready-made buttons as Buy Now, Track order, Book Appointment, or Talk to Agent, which decrease friction and accelerate decisions.
In addition to cards and carousels, web view enables brands to open booking pages, products, or even checkout flows in the text message experience. This ensures that the customers will not be compelled to leave the conversatio,n and the drop-offs will be greatly lowered.
3. Create Instant Trust with Verified Branded Messaging.
Enterprise messaging solutions require a significant degree of trust, especially as messaging scams are on the increase across the world. The customers are becoming more careful about receiving messages from people whom they do not know.
RCS for Business solves it using verified business profiles.
A brand will have to undergo a rigorous check by Google or mobile operators before it can send RCS messages. After approval, messages will show:
- Verified brand name
- Official logo
- Brand colors and tagline
- Verification badge
These credibility cues will assure the customer immediately that they are dealing with a legitimate company and not a spammer or a deceiver. This amount of openness goes a long way in enhancing the open rates, response rates and confidence of the customers, something that SMS cannot provide.
4. Provide a Flawless, App-Less Customer Experience.
Some messaging services are forcing customers to download an application, establish an account and learn a new interface, all of which result in friction and abandonment.
RCS Business does away with these barriers.
The messages are sent straight to the default messaging application of customers on Android and iOS devices. There’s:
- No app to install
- No login required
- No learning curve
The customers can immediately interact with your brand in the setting that they already use and feel confident in. The frictionless experience will enhance relationships since the very first encounter and simplify mobile customer engagement, making it faster, easier and more natural.
5. Provide Control to the Customer and Privacy of the Customer.
Contemporary consumers appreciate openness, explicitness, and autonomy of brand communication with them. RCS Business Messaging is conceptualised on the principles of privacy and choice.
Customer first features are:
- Well-defined opt-in and opt-out buttons.
- The capability of customers to start dialogues.
- Convenient control of levels of messaging.
Brands represent respect and accountability by giving users the opportunity to control the conversation. This not only leads to adherence to the changing privacy expectations but also loyalty in the long term and brand perception.
Why RCS for Business Is the Future of Branded Messaging
RCS Business is not just an enhancement of SMS, but a full transformation of branded messaging. It is a combination of text messaging and apps, which has engaging, trusted, and conversion-oriented experiences.
Key benefits at a glance:
- Greater response and participation.
- Greater brand recognition and credibility.
- Seamless customer journeys
- Less friction and drop-offs.
- Enterprise messaging of the future.
A competitive digital environment provides an effective competitive advantage by ensuring that a brand meets customers on their existing platform and provides them with conversations that resonate effectively.